Books into the systems you already use

The problem

Producers spend their day on intake, not selling.

An agency day is service work interrupted by selling. Certificates, ID cards, endorsement requests, billing questions, a lender who wants proof of insurance by four o’clock. Your producers and account managers get through all of it, and the phone rings the entire time they are doing it.

The calls you most want to answer arrive at the worst moments. A quote request comes in at seven in the evening while the shopper still has three other tabs open. A loss gets reported on a Sunday by somebody who is shaken and wants a person. A renewal needs chasing in the same week that everything else renews. Whoever picks up gets the conversation, and it is rarely the agency that was busy.

An AI voice agent takes the first minute of every call. It answers the after-hours quote request, takes the loss details, logs the certificate request, and books the callers who need a licensed producer. Your team spends the day on the accounts worth a producer, not on intake anyone could have taken.

Trained on the calls an agency actually fields.

Quote Request Intake

Answers the shopper on the first ring, at any hour, and collects what your producer needs before rating: drivers, vehicles or property, prior carrier, effective date, current premium. The producer opens a file with the answers already in it instead of starting the phone call over.

First Notice of Loss

Recognises a claim call from the first sentence and switches to your loss script: what happened, when, where, other parties, injuries, whether the property is secure. It gives the caller the carrier claims line so the clock starts properly, then files the notice for your team.

Certificates and ID Cards

Takes the repetitive requests off the phone entirely: certificate holder, the exact additional insured wording the contract calls for, which policies to show, and the deadline. It arrives in your service queue as a structured request rather than a voicemail somebody replays twice.

Renewals and X-Dates

Works your renewal list ahead of the effective date, confirms nothing on the risk has changed, and flags the accounts that want to talk about price or coverage. Straightforward renewals get confirmed quietly; the ones with a question get booked into a producer’s diary.

Billing and Policy Questions

Handles the calls that fill a service desk: where to send a payment, when a policy lapses, how to add a vehicle, where to find the deductible on a declarations page. Anything needing a coverage judgement is handed to a licensed member of your team instead of guessed at.

Peak Season Overflow

Picks up the volume you cannot sensibly staff for, the week before the 1/1 renewals, the Annual Enrollment Period, the two days after hail comes through your territory. It answers every line at once, so nobody sits in a queue waiting to give you money.

Questions we get a lot.

Can an AI voice agent quote or bind insurance?

No, and we will not build one that pretends to. In most US states, quoting, advising on coverage or taking information that binds a policy counts as soliciting or negotiating insurance, and that requires a licensed producer. The agent works inside the same boundary as an unlicensed CSR: it answers, takes the intake, reads back facts you have approved, and hands the caller to a licensed person the moment judgement is involved. That is a real limit on what it can finish on the call, and you should weigh it before buying. If what you actually want is an unlicensed voice giving coverage opinions, we are the wrong supplier.

Can it take a claim report after hours?

Yes, and it is one of the calmer things it does. The agent takes first notice of loss details in a fixed order, date and time, location, what happened, other parties, injuries, whether the property is secure, and confirms the policy it relates to. It gives the caller the carrier claims line so the clock starts with the carrier rather than with your voicemail, and it leaves the notice organised for your team in the morning. It will not tell anyone whether their loss is covered. That is the adjuster’s call, and an agency getting it wrong on a Sunday night is an E&O problem.

Can it handle certificate of insurance requests?

Yes, and it is usually the quickest win because certificate requests are so structured. The agent collects the holder name and address, the additional insured or waiver wording the contract demands, which policies to evidence, and when it is needed, then reads it all back. Your account manager gets a clean request instead of a message saying somebody rang about a certificate. It does not issue the certificate itself. The wording on a certificate has contractual consequences, so a person signs that off.

Is it legal to use an AI voice for outbound calls to our book?

It depends on the call and the country, and it is worth settling before you switch anything on. In the US, an artificial or prerecorded voice used for marketing calls to mobile numbers needs prior express written consent under the TCPA, and an existing customer relationship is not a substitute for that. A servicing call about an active policy sits differently from a cross-sell pitch, and the National Do Not Call Registry has rules of its own. We build to the boundary you and your compliance or E&O adviser set, we log consent, and we would rather narrow a campaign than hand you a class action. UK and Canadian agencies have their own regime, including FCA expectations about how brokers treat customers in vulnerable circumstances.

Where does the call end up in our agency management system?

As a structured record against the right account, not an audio file somebody has to sit through. We integrate with agency management systems that expose an API or support a Zapier or webhook bridge, including Applied Epic, AMS360, EZLynx, HawkSoft and NowCerts, plus whichever CRM your producers actually work in. Where a direct write is not available, the agent posts a formatted summary into your service queue or inbox with the transcript attached. Either way your CSR opens something already organised rather than starting from a callback slip.

Will it cope with the Annual Enrollment Period or a storm week?

Capacity is the one thing a voice agent has that a service desk does not. It answers every line at the same time, so the 1/1 renewal crunch, an enrollment push or the days after a weather event do not turn into a queue and a full voicemail box. You get the peak covered without hiring for it and carrying the cost through a quiet March. What it will not do is improvise through a surge nobody briefed it on, so tell us what the campaign or the season sounds like and we will script for it in advance.

Will it work for personal lines and commercial lines?

Both, though they behave differently and it is worth being honest about which benefits more. Personal lines is higher volume and more repetitive, ID cards, adding a vehicle, proof of insurance for a lender, so a larger share of it can be finished on the call. Commercial lines has fewer calls carrying more consequence, and the useful job there is intake and triage: take the certificate request properly, take the loss notice, get the renewal conversation into the right producer’s diary. An agency that specialises in large or complex commercial accounts will get less out of this than a personal lines shop, and we would rather say that on the discovery call than after the invoice.

Answer it, or the next agency binds it.

We will build a demo agent using your lines of business, your intake questions and your service rules, so you can ring it yourself and judge.

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